The concept of the pop-up store is to celebrate 'National Love Your Skin Day', which falls on the 8th July. The idea behind collaborating with one of Design Orchard's skincare brand is to draw in the target audience of the brand to get them more interested in skincare, expanding their consumer base. The concept of the pop-up store is strongly inspired by the architecture of the building as amongst the target audience, Design Orchard is known to be a famous photoshoot spot. Thus, the aesthetic of the store is inspired by brutalism whereby usage of concrete is heavily with the incorporation of plants as seen from the architecture design of Design Orchard.

Location: Design Orchard Level 2, 250 Orchard Road, Singapore 238905