The Singapore StoryThe Singapore Story is your local fashion brand built to bring you closer to the heart of Singapore. We bring you stories of the past which was what helped to play a part in building our vibrant city. It all started out from a tiny sleepy fishing village. The Singapore Story aims to nurture young like-minded people on the culture and history of Singapore through art and fashion. Join us in our journey of discovering Singapore's beauty and history.
We aim to stand out from our competitors, thus, we create our own unique designs of embroidery. The embroidery comes in different designs, all representing the significant history of Singapore, the bits and pieces that forms our identity. Products are also named after Mass Rapid Transportation (MRT) stations, giving tribute to the unique names of Singapore.
We experiment with natural dyes sourced from onion skins, avocados, and spinach, not only to create a diverse palette of colors but also to reduce water pollution and repurpose "ugly" food.
What sets us apart is our intricate embroidery, meticulously crafted to reflect the vibrant tapestry of Singaporean culture. Each piece tells a story, celebrating the rich heritage and traditions that make Singapore unique. Join us on a journey of sustainability and cultural appreciation as we weave together fashion and tradition, one stitch at a time.
Retail Merchandising Project 2
